Congress has hired two PR firms Dentsu and Burson-Marsteller to improve the image of Congress Vice President Rahul Gandhi. The party has reportedly spent Rs. 500 crore on this PR venture. The PR companies have been working on advertising and promoting Rahul Gandhi’s image as a young vibrant leader of modern India.
After Congress’ dismal performance in the general elections in Chhattisgarh, Madhya Pradesh, Delhi, and Rajasthan, Congress has realized the importance of portraying an image that will appeal to the masses of the country.
These efforts to enhance Rahul Gandhi’s image seem to be going waste. In his latest interview with Arnab Goswami, Rahul Gandhi showed a clear indication of his desperate need for an image change. During the interview, there are many signs of low confidence in him, with something as obvious as lack of eye contact. Rahul Gandhi’s inability to answer Arnab’s questions is a red flag when it comes to his abilities as a leader. Diplomacy avoids controversy is what most politicians believe in, but is Rahul Gandhi’s case his answers were far from diplomatic and he appeared unwise.
Our image consultant from Delhi – Ms. Bindu Mukherjee and Director of ICBI – Ms. Suman Agarwal has more to say about Rahul Gandhi’s image in an article featured in Wallstreet Journal.