ICBI became the Image and Style partner for CNBC TV18 and was assigned the work of complete Image and Style transformation for all the senior news editors of the channel. This was a great and a challenging assignment and involved a lot of detailing. Suman Agarwal along with Benaisha Kharas took the editors through the entire process of Image Enhancement. The entire internal styling team of CNBC sat through to learn and absorb new information provided by ICBI. Their looks were enhanced, wardrobe was replaced through an extensive personal shopping drive with recommended outfits. Their hair were designed as per their face shape by Image Consultant and hair designer-Rashi Hirani. Post completion, they have been given a Look Book with all suggestions/recommendations that will work as a Style Guideline on what works, what doesn’t and WHY keeping their roles, goals, physical, personality and clothing characteristics in mind.