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Suman’s Diary

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Tanishq Shubham Ad Campaign-Under the Lens of an Image Consultant

I normally refrain from deconstructing and analyzing advertising and promotional banners/posters, so, I am unable to fathom this strong instinct to opine on display advertising from a leading brand. So here goes. I stepped out of my office in the evening to head back home, struggling in the maddening traffic of Mumbai and as I …

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Crossing the Threshold into Mainstream – Image Management for Prisoners

All of us face many threshold situations in our personal and professional lives. In our introductory blog on threshold situations, we spoke of situations faced by students, professionals, home maker-turned-professionals and the situation where we cross the threshold of marriage. But, the one atypical threshold situation that most of us don’t face is the one …

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Image Management and Threshold Situations for Students

Our introductory blog on threshold situations talks of some typical threshold situations that we could face in our personal and professional lives. It includes situations faced by students, professionals, and homemaker-turned-professionals in the professional sphere. And on the personal front, it talks of marriage as a key threshold situation. Of these, the ability to transition …

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Managing Professional Thresholds with Image Management

We talked of select typical threshold situations in our introductory blog related to transitioning threshold situations successfully through effective image management. Each individual profile and situation looks equally important and we talked in separate blogs of the different individual profiles and the typical situations they face – students, homemaker-turned-professionals, and in our blog on the …

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Crossing the Threshold of Marriage

While most of the typical threshold situations we talked about in our introductory blog refer to professional situations, including those of students, professionals and homemaker-turned-professionals, a critical personal threshold situation is of marriage which men and women alike face. That most people cross this threshold with little psychological and emotional preparation goes without saying. Not …

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Universal Elements of the Visual Image

Three distinct elements combine to create personal appearance or the visual image and the messages to be perceived: Clothing, including accessories. Grooming, including body hygiene, hair, skin, nail care, and makeup. Body language, including figure or body type, personal coloring, posture, eye contact, facial expressions, gestures, manners, and etiquette. Together, these elements create a unique …

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The time is right- Have an in-house Image Consultant

Success of any organization is directly associated with its employees, they are the brand ambassadors who represent the organization at various levels. For every organization, strategic staffing has become an important issue because the ability to attract and hold highly talented employees can be crucial to future survival. In this global world where employees of …

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