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Clothing is basic human need – physically, psychologically, socially, and aesthetically. Some or all of these needs are met by various garments. One of the garments that meet all these needs that have been in recent news is the Burkini. The burkini provides protection from the sun’s UV rays as it covers the wearer’s entire …

Burkini – The modest athletic wear Read More »

Rajnikanth’s image becomes larger than life with every release of a new movie. The release of his latest hit film Kabali has been no different. With Air Asia rebranding its aircrafts for the movie Kabali,  Kabali gold and silver coins, with people having credit cards with the Kabali poster on its face, and with state …

The Brand – Rajnikanth Read More »

Whether it’s our PM or the presidential hopefuls of USA, most politicians are turning to Image Consultants to help them portray the right image to win the votes of people. In recent times, you will find news of the two presidential front runners having stylists and image consultants in their campaigning team. There is a …

Image Management in the times of Political Campaigning Read More »

When one refers to Power Dressing or Power Suits, the first thing that comes to mind is the infamous 80’s style suits with big shoulder pads and of course the movie, Working girl. Power suits have come a long way from looking like oversized boxes made of cloth. Today, power suits are more tailored and well fitted than their avatars from the 80’s; power suits are more about being tailored, which create the right first impression.

What is Digital Footprint and why does it matter?

Digital Footprint is the footprint you leave behind in the digital world of the Internet. In today’s day and age it is almost impossible for most people not to have a digital footprint. We form a digital footprint through various means on the Internet – Online shopping, web surfing, social media, and even applications like Skype.

A lot is being said about Aishwarya Rai’s infamous ‘Purple lipstick’ at this year’s Cannes Film Festival. The bold move brought a lot of mixed reviews her way, mostly negative. In Image Management most we take about ‘Becoming a part of the color scheme with your clothes’. Aishwarya Rai seems to have taken this application …

Aishwarya Rai at the Cannes Read More »

Entrepreneurship is the new buzz word in India and given a choice most people would want to be an entrepreneur rather than doing a job. Even the youngsters today are looking at entrepreneurship options right from the start of their career. Entrepreneurship is the process of designing a new business, i.e. a start-up company offering a …

Entrepreneurship – Make an Informed Choice Read More »

One of the typical threshold situations we referred to in our introductory blog is of home makers entering the professional world, a situation faced mostly by women. This is different from the near-universal nature of threshold situations faced by students and professionals in general or of marriage as a personal threshold situation. You could be …

Home Makers to Women Professionals – Crossing the Threshold Read More »